Keynote talk on Delivering Differentiated Apps and Maximizing Revenue with BlackBerry: by Tyler Lessard
Gets on the stage to Introduce Blackberry’s strategy, ”Super apps” are application that people use every day, as opposed to disposable ones. They are launching “InApp” payment, but believe that the future is most likely free apps with added features purchased within the app. They are connected with operators to open operator billing, enabling customers without credit card to access the servies.
Advertising is become a big part of their offering and Analytics are becoming a full part of the platform. BBM will be soon open to developers in order to support building a Social Platform. RIM will have right device to support Adobe technology.
BlackBerry PlayBook is delivering a high end internet experience. They didn’t wanted to take phone platform to make a tablet so they went for a full fledge high end computing OS” – That was the move of buying QNX.
Keynote Presentation: Building applications that utilize location-based services : by Raimo Van from Layar
Started off by saying “We’re adding experience on top of your world”. The Layar ecosystem is composed of 3 parts: Publishing on your computer, a Discovery Browser and a Player Browser. Just as Youtube, they decided that the player should be available for developers to integrate it in their apps. Challenges are on the side of sensors, integration and testing, porting.
They have 1m + users worldwide. Concluded by saying, “don’t be an app, be a platform/browser don’t do it alone!”
Powering Communities to create an index of the real world: by Jan-Joost Kraal from eBuddy
eBuddy apps are on iPhone and Android. They use in app ads. The click through rate is higher on a native app than on a browser version.”. Being having issues with the iPhone SDK advertisement platform they choose AdMob platform and are happy with the results. For mobile advertizing
funding model, a lot of traffic is needed.
Discoverability/Findability is an issue. So they changed their name to ‘eBuddy messenger’ because people search for ‘messenger'. HTML5 looks like a good opportunity but they are lacking the distribution channel.
Partnering with social media to achieve profitability: by Romain Ehrhard from Tellmewhere
Tip: “Use the social network to kickstart your community, Make sure that you still remain independent from the social networks, you never know what happens”.
Branding is important. Don’t have localized name, fails to work for internationals.
Build vs Buy? – What will lead to long term commercial success?: by Dave Addey from Agant
Do you really need an app, or do you just want one? Apps are there to kill time. We know where you live! We also know where you are. Next train home – one button that let you know when your next train home is, so that you can get one more pint at the pub.
If you have a great idea and you know it makes sense, go for an app, but just do it well. They think that iOS is the best platform: stable, appstore, being long time in the business and have a established platform.
Apps vs Browser: by Mark Curtis from Flirtomatic
Currently it is very hard to make browser compete with app because; Touchscreen UI brings expectations of Sideswipe, Pinch and expand and Access to key functionality like camera, gallery, GPS. Now Google pointing the way for HTML 5.
Both need to capture attention in noisy market and advertising works but hard to sustain. Viral on mobile not yet as effective as web. Browser search becoming very cost effective, but where is app search ?