Take away from - Mobile Apps Conclave 2011

Cellstrat was hosting the event which is a Market research, social media and digital company.

Pratapa, Vodafone Keynote:WAC was supposed to be big, we are making mistakes as we don’t think of users: but technology.
Apple gives WOW UX and Google’s interconnect and integrated help communication, all focused towards customers.
Don't sell technology sell experience to users.Users have no issues with privacy but it's about the control they have on their information.Life was simple when apple and blackberry were just fruits
Don't over engineering mobile app or try replacing it with traditional web app.
80% of Internet access in India will be from mobile in 2015
Future: Mobile Cloud computing + Mobile Web apps
eg: Mirror app is something which fits into our lifestyle

Panel- Mobile App go mainstream:App Market needs financial success.
Aircel is making money, but not developer’s
Developers face problem in reaching out to their consumers.
Consumer devices like mobile are very sensitive to UX
Questions like:- visibility of app
- marketing of app
- Indian vendors quote in dollars
- which platform should developers focus
- is mobile web a gr8 platform
- how to monitories the app -> premium, sponsorship, advertisement
- M-commerce future ?Service guys must wear content hat.
Focus on consumer and scale
User experience is primary, be creative and think how to market app from the day one
Mobile apps Indian startups are growing multinational. Lots of opportunities around and it’s worth taking a risk now.

Discussions around HTML5:- Native is going to go far ahead with the market competition thus web not being standardized will take some time to catch-up
- Key is to find the right hybrid.
- HTML5 is going to be the only choice of the developers, but the question is “when”
- Market forces will solve the problem of HTML5. It’s a gr8 platform which can't be ignored

Sridhar, inMobi “Mobile Apps and Web”:Due to market pressure we are forced to push our boundaries of creativity.

250M mobile Internet users from India

Unlearn the PC world to work in mobile space
Mobile Advertisements are great marketing tools
Mobile Advt are like mini app, going beyond text and banners
Mobile is not just a extension of PC web
Asians like advt in mobiles
Its marketer’s choice: web app advt or in-app advt

Sunny, Nuance: “Emerging Mobile Ecosystem”Cars are connected to whole lot of devices and is a big phone.
Connectivity is important let our kids not learn the word “buffering”
Collaboration of Telco + developer is needed
One time password regulation is a pain.
Amazon is pleased with the mobile payment revenue
Voice based social networking integration is futureIn all it was a great conference witnessing many entrepreneurs, visionaries and market researchers predicting the future of Mobile apps. Unfortunately the event did not touch upon the theme “The Mobile Web disruption”. Mobile future in undoubtedly great but it time to bring more innovation in the field of Mobile Web, mCommerce, accessibility for disabled people, enterprise.

Mobile has a long way to make this world - Paperless and PC less.

20th International WWW Conference

WWW Conference series provides the world with a premier forum about the development of the web. I had the privilege of being a part of this conference which brings together researchers, developers, users and vendor – all who are passionate about the web and what it has to offer, now and in the future. This time it was India which hosted the series in Hyderabad, a beautiful city know for its culture, technology growth and food. The 5 days conference was bifurcated into following tracks:

Keynotes: Dr.Abdul Kalam believes that the biggest hindrance in making the web truly democratic is the language barrier. Web has changed from 'What can I take' to 'What can I give'. web 3.0. Tim Berners-Lee the inventor of web wants every big company to convert all of it’s' data sets into semantic web formats and open it up with annotations. Advocating web apps for mobile rather than native apps.

Panels: “Connecting the next billion web users” panel summarized lets use TV_DVD and mobiles to get WWW into these rural areas and Web services must have voice embedding and internationalization for web accessibility.

Tutorials: “Web Retrieval” 270 millions web sites, 20 billion indexed pages, 1 billion users this tutorial had high queries to generate accurate, fast responses to search queries. “Linked Data” showed how it enables uniform access, parsing and interpretation of data and how novel wealth of structure data cab potentially be exploited for creating new applications. “Web of things” happened to be my favorite tutorial as it was addressing the concept of how web could be well accessed from embedded devices like TV, Mobiles, iPods, tablets and automotive entertainments systems.

Research Papers: World class Web researches presented their papers on Intent understanding, ranking, monetization, web security, social network algorithms, search systems. IBM, Microsoft, Yahoo and Google research labs had their own stand at the exhibition hall and showcased effective demos based on their research finding. Speaking to each of them I am totally convinced that the web is getting better day by day. Check out my Presentation:

Its the perfect time for Mobile Web

View more presentations from Bhavya Siddappa.

W3C track: W3C organized two “camps” over 2 days: on accessible multilingual Web and on mobile web applications. I was invited to talk on industrial prospective as to why “It’s the perfect time for Mobile Web”. My talk covered; 10 reasons why it’s the perfect time for mobile web, current challenges in the Mobile Web and finally demoed HTML5 apps working well on all the mobile platforms and mobile browsers in online and offline mode. Later half there were some interesting discussion on the native vs mobile web, HTML5 road map & performance.

Key thing from the conference was that Mobile Web is the future and all have the right for accessing web. Let’s all work towards making web accessible to all through embedded devices taking away the barriers of language, religion, cast and creed.
View Pictures at https://picasaweb.google.com/bhavsidd/WWW