Kingfisher ruled Indian beer goers throughout the late eighties. Nineties, too, started with a bang for the makers of Kingfisher beer. And then there came a rival that divided the Kingfisher market.
FOSTER'S India Ltd, makers of Foster's beer.
"Foster's is the world's 7th largest international beer brand, but to date has been under-represented in
What does this call for – Good Marketing strategy?
Foster's, which started operations in India in 1998, is rolling out a new initiative to emphasis the quality of its beer, apart from this they also believe "If we r the best lets show it".
Thus to promote their brand in Pune, they had organized a invite-only poolside party at Blue, Club Solaris, Koregoan park on 7th June 2009, Sunday at 12:30 PM.
I was invited by IndiBlogger along with some of known and popular Pune blogger’s to be a part of this event.
My camera has brought back some of the action !
Foster's Party had astonishing music by a famous DJ,
free Foster beer, models & media celebrities who sizzled around the Blue swimming pool.
Forget swimming and keeping fit. Your average pool can be your pond of fun, just like what we have here.
The party was a 'splashing success' with some models and celebrities hitting the venue to cool off.
Today, Foster's Lager is one of the fastest growing, truly global beer brands, available in more than 150 countries.
* Do you’ll still have a Question for me “U being a part of UB Group and a Non-Boozer
what were u doing at Foster’s Party?”.
