Social Media is used by brands for various
purposes like:
·
Brand Building
·
CRM
·
ORM (Online Reputation Management)
·
Lead Generation
·
Sales
·
Traffic Generation
·
Internal Communication
·
Fun Raising
The major activity in social media that marketers need
to do is listen to what, when, where are consumers talking about their
respective brands. Data on web is scattered all around, thus to make our life's
more easy we have some free, premium & paid Social Media listening tools.
It’s a free tool; you can get email notifications any time that Google finds new results on a topic you’re interested in. Eg:- get updates about a product you like, find out when people post content about your brand on the web, or keep up with news stories.
Google Analytics is
a free service offered by Google that
generates detailed statistics about a website's traffic and traffic sources and
measures conversions and sales.
3. Facebook Insights:
Facebook Insights is a pretty powerful tool for
those wanting to track user interaction on their Facebook Fan Page. Facebook Insights helps the page admin to track the number of
active users, engagement, brand reach, virality & better understand page
performance.
4 Klout:
Influence is the ability to drive action. When you share something on
social media or in real life and people respond, that’s influence. The more
influential you are, the higher your Klout Score. It offers several ways
to bring influencers & brands together.
Very similar to Klout, it helps brands to identify
the key influencers & content that really matter to them.
TweetReach is a simple free tool to measure how far a hashtag
reached on Twitter. It provides set
of metrics to help you understand an idea's reach on Twitter, top contributors,
top RTs etc
7 Bitly:
Bitly is not
only a URL shortening service but also lets you track the statistic of any
bitly URL
Social Mention is a social media search engine that searches
user-generated content such as blogs, comments, bookmarks, events, news,
videos, tweets from across the web into a single stream of Information. It’s
one interface to know if your brand reputation across the social channels is negative or positive.
10. SproutSocial:
It’s a paid social media management system, with functionality for teams
to focus on engagement, publishing & analytics. Sprout makes it easy for
the entire team to respond to customers on social and to know we’ve gotten back
to each and every one. Provides great managing reports.
10. Alterian
SM2:
Alterian SM2 is a business intelligence solution designed to
provide visibility into social media and let brands tap into their customers'
thoughts and opinions.
11. Radian6:
Very popular & desired social media tool.
Powerful tool which will change
the way you use digital marketing. Radian6 is a platform that enables
organizations to monitor and engage in conversations across the social web.
When you configure a search, the Radian6 platform retrieves results from more
than 150 million sites and sources.
Sysomos helps you monitor, analyze, gather insights and
ultimately, make the decisions that allow you to create better products and
services for your customers
All the above tools lets you hear customers feedback, issues,
suggestions...All that I can say with my experience is - You build customer
loyalty and connection not by answering fast, but by engaging with respect and transparency.
1 comment:
Very informative bhavya
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