A golden journey coming to an end with Huawei

Before I joined Huawei India all I knew was, that I had enormous passion for Android. My understanding of the OEM space today has strengthened working with Huawei for 3 and half years.

It’s been a golden journey....as all my passion, aspirations, desires, ideas all started coming true here. I could actually write a book, if I have to describe the learning’s that I got here....But I shall keep it limited to a post for now & just share some of the key projects I worked on:

MBB Landing Page:

Working as a business developer, partnered with some amazing companies to bring in some cool discounts, gifts, offers for our datacard users. The first web landing page we started monetizing by bringing real value for our customers. Total WIN-WIN

Huawei Club:

The new era of marketing is all about empowering your core fans to talk & advocate your brand. We travelled to many cites, visited colleges, met young minds, engaged with them & as a brand tried to bring in a small difference in the way they learn/adopt technology. Through the club we wanted to make fans feel honoured of being who they are & aspire to be who they wish to be. During this phase...I relived my college days!

RCB:

The power of fans can take you anywhere..That’s what we witnessed during our partnership with RCB. We were all there in all the possible new channels, newspapers. Getting to meet all the RCB players was a dream comes true for me.

EMUI:

Being in this Smartphone space, I leant that hardware is going to get saturated. The game changer will be the experience an OEM will bring on to their consumers hand via the device. EMUI stood for making user experience simple & make touch more meaning full. Engaging with EMUI users across the global made my belief stronger about the power of social media. The power where you can get your ideas spread across with not limitations.

Honor Launch Event

So grateful to end my journey with some very sweet memories, all that was created during our recent Honor launch event in Delhi. I will forever be a fan of Huawei products & people who inspired me during this journey.

I take this opportunity to thank Huawei for making this journey remarkable & for all the beautiful memories which I will cherish for lifetime.

This is the perfect time, I am ready to finally say goodbye to the corporate world & embrace the start-up life. I will see all my loved ones on the other side...where my life takes a 180 degree twist. 

Huawei India as principal sponsor of RCB this IPL7

The coming together of Huawei India and Royal Challenges Bangalore!

Suresh PR head of Huawei India kickstarting the partnership with Royal Challengers Bangalore's Russels Adam 

Mr Cai, CEO of Huawei India & Russel Adams, RCB with new Jersey 

RCB captain Virat Kohli showing new RCB team T-shirt with Huawei India as principal sponsor of IPL7

Me and my team from Huawei Club is getting all set to reach out to Fans with lots of fun events, IPL Tickets & RCB Huawei Goodies!

UnMetro – The Markets driving India

It was my absolute please to attend Dainik Bhaskar UnMetro Conference on 13^th Dec. A platform where I got to hear some inspiring UnMetro Case Studies from Marketers, incredible panel discussing the future of India being the UnMetros. 

Some take away & quotes from the event:

People nowadays are migrating from smaller towns to cities like Pune, Lucknow and Ahmedabad to earn their livelihood, whereas the rate of people migrating to the so-called metros has fallen sharply.

The non-metro customer today, demands the same luxury packages such as spas, five stars & international vacations that any of his affluent metro counterparts demand.

Trust is the key to success in the unMetros markets and people are open to talk and learn about new things.

The trend of e-commerce players partnering with retail brands is yet to evolve in unMetros

Consumer in future will reject a user inappropriate product. Affordability is no longer an issue for unMetros

5 reasons for the change in nonMetros – increasing awareness for education, health & wellness, growing need for personal grooming, improving hygiene & increasingly eating out & experimenting with food.

60% of my brands revenue comes from non-metro India

Women & Children in UnMetros India have become powerful as far as purchase decisions go.

The advantage in a small town is that the news spreads very fast, brands need to spend money in cultivating loyalty

Products must be hackable & customizable. Customers are getting smarter. They will not buy products just because their favorite celebrity is endorsing it.

Puma – “We have closed 7 stores due to unprofitably, all from Metros”

DHFL – “We target lower middle income group. We have differentiated Business Model to cater to different segments in Market”

CCD- “We are not in the coffee business; we are in the Time pass business. CCD is a place where people want to spend time with their loved ones, beverages accidentally surround them”

Toyota – “By the year 2015, non-metros will account for more than 60% of our sales!”

Puma – “e-Commerce allows us to reach 800 towns that we would have never had reached. It serves a long tail of towns”

Titan – “In the coming 5 years, e-Commerce will be big, Localization will be critical & technology will help us identifying customers with their name & purchase history”.

We at Huawei have always believed that making a common man a brand ambassador & word of mouth is the best marketing strategy. Thus Huawei Club where we are building an eco-system, engaging with Students, Developers, Designers to enrich our customers experiences.  

A brand essence doesn't and will not change, from market the way the message is communicated at times need to be tweaked accordingly to be effective. After the end of the conference, for it’s really difficult to distinguish metros & unMetros into separate categories.

In fact India outside the metros seems to be the emerging India.