This week I happened to attend a Seminar on how to get started with eCommerce in China for foreigners. I have got you some key highlights of the event & some not so good snaps of the keynote, but useful ones :-)
Despite the opportunities that the fast growth of e-commerce presents to Foreign SME’s to access or expand their operations in China Market, there is still a lack of understanding concerning the establishment, development and maintenance of an online business. In this context, the set-up of an e-commerce platform should be tailor-made to attract online shoppers’ appeal, without overlooking China’s online legal and tax framework.
China loves foreign brands, but you need to consider the logistic part of where to import your products & how much tax you are supported to pay to the china government to assure you get the best price into the market & yet make your profit.
You should ask the right questions before you start you business:
- Are my products or services suitable for online business?
- What are the steps to take in order to open an online store?
- Can I open and run an online shop if I only have a representative company?
- What kind of web designs do Chinese customers like?
- How do I promote online?
- How do I handle online transactions and what payment options do I have?
- Will my company be facing double taxation?
- Will my company be facing double taxation?
- How does it work with invoicing?
- Where should I store my stock?
Last not the least - the Proz & Cons of getting started in China market:
Summary:
1. China user base is very big, an interesting market which you can't ignore.
2. Instead of starting your own eCommerce website, use the china market place. Get started with TMall.com
3. Always work with Chinese vendors to get an easy start.Use Chinese marketing tools & langues to reach out to locals.
4. China government rules are very dynamic and are very different. Obey them to survive.
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