I have been using social media for brand promotion and engagement; there
was this desperate need to evaluate data flowing in various channels. That’s
when I discovered Radian 6 – it’s a very expensive tool but worth exploring.
Radian6 has created a social media monitoring and engagement platform
that allows you to view relevant conversations happening around your brand and
products in real time. It’s a great social media listening tool that allows
brands to enhance their products & services. I have been playing around
with it for quite some time and here’s a breakdown of the top 10 most important features
of Radian6.
Before you get started, create “Topic
profile” by providing your product/ brand name, keywords and Social media
channel list.
1. Conversation Cloud: It’s a widget
that displays the top 50 words and call out the more distinct words mentioned
across all the social media about your product/brand. So, if a negative word
appears in the Conversation Cloud, it may be worth further investigating those
mentions to see what’s being said about their brand.
2. River of News: River of news
widget enables you to see mentions about your brand, products or competitors,
and where the conversation is taking place. Further, the River of News allows brands
to organize these conversations by Forum Thread Size, Twitter Followers,
Publish Date, Media View Count, and more.
3. Topic Trends: By opening
the River of News or Conversation Cloud widgets within Topic Trends, can
further drill down into specific points throughout the timeline to see why the
conversation had a spike during a specific time period. It pulls in
conversations from Twitter, Facebook, Blogs, Flickr, YouTube, Mainstream News,
and Buy/Sell websites
4. Reporting: With this feature all the Radian6 widget data can be
seamlessly integrated into excel worksheets. You can set up alert emailed
reports on daily/weekly bases that need to be sent out to the higher
management.
5. Summary Dashboard: With the summary dashboard users can monitor about
their brand, products, competitors and regarding industry very conveniently. It
provides Social media metrics, Twitter analysis, brand analysis,
competitive intelligence, workflow, engagement, key influencers, and
demographics. It’s like a report card which gives the overall well being of
brands from development to failures.
6. CS Engagement: It allows brands to interact with their customers as
well as monitor conversations. Via engagement console can integrate various
social media platforms such as multiple twitter handles, Facebook account and
all the pages associated with the brand are integrated as well and chatter
streams. Workflow functions with team mates are even possible on the go! If you have a VOC (Voice of the customer)
team the desktop version will help teams to work on the go!
7. Competitive Analysis: Radian6 offers users comprehensive coverage of
listening, monitoring and discussing on the social web about the Interaction
of their customers with brand products as well as competitors. Given the same industry,
it’s easy to track which competitor was
trending, and for what reasons. Based on the no of total post & sentimental
analysis you can get a feel of how the market interacts with your competitor.
You can build your strategy to play around with their weekends.
8. Tracking Leads Generated: Radian6 is now part of the Salesforce Marketing Cloud,
so its integration with Salesforce.com is improving with each release. You can
drive revenue by understanding what content drives traffic, finding the conversations that will convert
into prospective sales. Discover purchase signals and point-of-need
conversations or even intercept discussions with competitors. Plus, you can
take advantage of the integration capabilities, linking you to Salesforce CRM,
Service Cloud, web analytics, and more.
8. Sentiment Analysis: Radian6 is one of those matured tool which has the capability of automated sentiment reviews on-topic posts as they come in, determines the sentiment of the post at the sentence level, and aggregates a positive, negative, or neutral designation at the post level based on specifies sentiment keywords and phrases. To BigData is aggressively used to identify is our customers are happy about our products & services. Radian6 sits as an overlay to this technology and can give you real-time data of how your customers are feeling at a given time for brands to course correct and not lose revenue and goodness of the customers.
10. Media Monitoring: Brand is facing the pressure of being present
in all the social channels right from Facebook,Twitter, Instagram, Blog, YouTube
to Forum. In this case radian6 will help you identify which are the most
effective channels and can guide towards how much resource and budget brand
need to invest in a given social channel to assure maximum ROI.
Let me know which is your favourite feature and why :)
Let me know which is your favourite feature and why :)
