We all know how dynamic the Mobile market is getting & we have many new players entering the game. The new game changers in this space are Mi & Motorola.
So what makes a product succeed in a new market?
How brands can make a comeback?
How Engaging with Customers is becoming a must for Brands?
It’s well said - “Have no fear of perfection – you’ll never reach it”.
In today’s diverse market you can’t have a product for all. So be very clear with your Target Group & Market them the products with a strong message. Remember – Customers are Smart, so win their heart first the mind will be automatic taken care.
A product has 5 characteristics that engage a Buyer
There is only one price – Honest Price & that is the price a buyer things is right
Basic level of service is expected. The question is how farther would you go?
How easy should it be to access and navigate both offline & online?
Quality:Consistently good or one off best ? Good enough is good enough for most
Intimacy matters. Buyers demand respect and being cared for
Three customer relationships levels – that define the depth of a buyer engagement:
Be considered little effort to maintain loyalty
Be favored – Deeper Engagement – Favored over Competition
Be desired. An Ideal state – Favoured + Desired
“Together they define an Engagement Plan & hence the Product Strategy”
Look at the below 2 charting a Product Strategy
So go back & have a look at your product strategy – Don’t try to perfect it as a product with all its imperfections can just be as perfect.