Saturday, May 21, 2016

Instagram at Green Room

Me and couple of my friends in Shenzhen planned to visit today Green Room where they were hosting Instagreen Party!

I am writing this post not because we had lots of fun...because I loved the concept how Social element was well integrated in food & beverage space.

So the concept was very simple: Green Room which is a pure vegan restaurant had 3 Fuji Instax Mini's. We were asked to take pictures from the camera and decorate them with Fuji Instax sticker frames, write our name and hang them up on the sky curtain. 

Each person had to take 4 pictures for each category: Food, Drinks, Person, Atmosphere
For this we had to order food & drinks. Once we got it on our table we started taking pictures from the camera. 
As it was the first time I was trying out the camera - we got some bad focused pictures :(
 The winners from each category will WIN 100rmb gift certificate to Green Room and the most voted for photo over all gets to take home a brand new Instax Mini 8! 
At the end we manged to get our hands on Fuji camera & managed to click some cool & amazing pics. I fell in love with the Polaroid concept. 
                                     As the photos started filling the wall the voting started! 
I was amazed to see the kind of creative pictures people had clicked. 

Concept: I never knew that while dinning involving oneself into an activity with a group will be so much fun. Plus Green House not only got new customers, more orders but smartly make their customers fall in love with the food & place. 

This I would call a perfect art of marketing & sales via Gamification 

Friday, April 15, 2016

Long overdue - let's catch up

Let me see, so much has been happening since my last post, which was about M2M. I can assure you I’m as random as ever. Lets go month by month and pick out the highlights! 

I was very particular about not sharing too much personal stuff on my blog…guess I am becoming more of a private person and trying my best to protect the best things that are happening to me. I have also realised that I am not too found of attention and people talking about me.

In the month of Nov after I left OnePlus India, I learnt a very big career lesson. Its not important for which brand you are working, assure that you have good & inspiring leaders. So to all those who wondered why did I leave the company within a year you got my answer.

I also believe “Most companies fail because of leadership.. Never because of product”.
Since Nov my life has been very adventurous. I was working on a project with Vodafone in Chennai. Loving the people, food, beaches & roads of Chennai. Everything was just close to perfect & that’s when Chennai floods came in. That night the rain never stopped. It was pitch dark and no power throughout the city. I was locked in my flat & luckily my area had no water lock. The morning was a terror. I was hearing the news of what was going on in Chennai and to the death stories. I cant describe the pain the city went through ….nor can I hold back my tears as I go back to those days. I had to leave the city the very next day, but I have this regret that I wasn’t around to do my best for the people & the city.  
So, from my learning - if you ever get a chance to do any community service for people please take up such opportunities.

For new years I along with my sister & dear friends travelled to Belum Caves and Gandikota. After seeing the negative side of nature in Chennai I got to see the beauty of nature.
Traveling is fun & more importantly for me it helps me re-defined my perceptions about things, places & people.

It was my first visit to Kolkata –some how I connected to the place very easily. 
Well life was getting easy, less exciting & challenging. So the crazy part of me wanted to explore how life & career shapes up in Shenzhen. So here I am, blogging from my sweet home, road-facing apartment.
So far it has been an exciting journey. Yes, life is not easy here:
- I don’t have free open Internet to surf Google, FB, Twitter, Youtube & many more sites
- For a vegetarian like me, we have very less options to eat outside.
- Hardly people know to speak English & all the signboards are in Chinese text.
- I use an app to communicate with people here.
- Away from Family & Friends.
I left back a very comfortable life back in India, but guess what I love it all.

Do you wonder what makes me like China? Well my next blog post will have some very interesting stories from the life I am living here. Till than take care & love!

Saturday, November 14, 2015

Quick bite on Machine to Machine (M2M)

It’s not been very long since I have entered the Telecom space; but I am extremely impressed to see the incredible work done by Vodafone in M2M.
From last 2 weeks, I am going through some extensive training on this technology & I am blown away to see how M2M is revolutionizing industries from various verticals these days.

M2M is also impacting our lives too:-
Few street lights in India are not manually managed; they are street lights which are operated based on the Sun & Moonlight. 
To enter your hotel room all that you need to do is tap your Smartphone.
Car Insurance premium can now be calculated based on your driving habits.
Not only today people are getting smarter, it’s the machines which are getting smarter than us. Thanks to M2M technology. This technology has been around for quite some time now, but these days we see its implementation very often.

Machine to Machine communication is considered to be a highly developing domain, which will work as an enabler for making various verticals “Smart” by providing the capability of transmitting data in real time by using wired / wireless networks, this communication concept offers will provide a wide range of opportunities that will help enabling novel business cases, enhanced workflow, efficiency and improved quality of life.


The M2M ecosystem is considered to be organized in a 3-Layer conceptual model as explained below:
  1. Network Services Layer: Provided by the Network Service Provider (Telecom Service Providers).
  2. M2M Services Layer: Based on Internet Protocol (IP) and provided by the M2M Service Provider.
  3. Application Layer: Provided by the Application Service Provider catering to End User Applications
General description of M2M communication:
  • M2M refers to the technologies that allow wired / wireless system to communicate with the devices of the same ability.
  • M2M solution connects machines or devices to the internet transforming them into intelligent devices that can exchange real time information.
  • M2M uses a device (sensor, meter, etc.) to capture an 'event' (motion, meter reading, temperature, etc.), which is relayed through a network (wireless, wired or hybrid) to an application (software program), that translates the captured event into meaningful information. 
  • M2M devices may be fixed or mobile. Some examples of the fixed M2M applications are Smart metering, City Surveillance cameras, Home automation (remote monitoring of the house and communicating with Fridge, Air conditioners etc.). Moving M2M device applications may have vehicle tracking, Fitness health care devices, e-call, woman safety bands etc. Enabling technologies are as given below:
    • RFID, wireless sensor networks (WSNs), Location based services (LBS).
    • Bluetooth Low Energy (BLE), NFC, WLAN (IEEE 802.11), Low power personal area network (IEEE 802.15.4) such as ZigBee, 6LoWPAN, Thread for short range communication (TAN / BAN/ FAN/ NAN/ LAN)
    • Cellular 2G/ 3G / LTE MTC (3GPP rel 12), fixed line BB for WAN depending upon the applications.
    • LPWAN technology such as LoRa and Sigfox for WAN are proprietary
    • 5G will bring ultra-high reliability, ultra-low latency, wide coverage and high security network, suitable for M2M / IoT
    • IPv6 capable of providing unique IP addresses to all the devices available on earth. 
  • Devices may be connected directly to the M2M platform or through Gateway / aggregator, depending upon the design of the network. Fixed M2M devices may be connected through gateways having connectivity on lease lines (IP) / fixed line BB or on SIM based connectivity. 
  • Moving M2M devices will be having the connectivity mainly on SIM

M2M Benefits:
  • Operation efficiency: Automation of a process
  • New Business Models:  Innovative strategy
  • Consumer satisfaction:  Remote engine diagnostics of vehicles are a good example which WOWs  customers
  • Compliance: Private APN to assure data security, the transaction is done safely
  • Sustainability: eg Smart metering, Reduce wastage & assure optimized usage of resources

How M2M work?
  1.  A SIM is inserted into the device
  2. The SIM gathers information and transfers it via the Vodafone network to an M2M application
  3. The M2M application processes the data to provide us with useful information

M2M applications:-M2M applications as per industry are given below:

S.No.
Industry / Vertical
M2M applications
1.
Automotive/ Transportation
Vehicle tracking, e-call, V2V and V2I applications, traffic control, Navigation, Infotainment, Fleet management, asset tracking,  manufacturing and logistics

2.
Utilities / Energy
Smart metering, smart grid, Electric line monitoring, gas / oil / water pipeline monitoring.

3.
Health care
Remote monitoring of patient after surgery (e-health), remote diagnostics, medication reminders, Tele-medicine, wearable health devices

4.
Safety & Surveillance
Commercial and home security monitoring, Surveillance applications, Fire alarm, Police / medical alert

5.
Financial /Retail
Point of sale (POS), ATM, Kiosk, Vending machines, digital signage and handheld terminals.

6.
Public Safety
Highway, bridge, traffic management, homeland security, police, fire and emergency services.

7.
Smart City
Intelligent transport System, Waste management, Street  Light control system, Water distribution, Smart Parking

8.
Agriculture
Remotely controlled irrigation pump


Some interesting work by Vodafone in M2M:
1. Calcutta Smart meters send electronic meter readings to the energy provider automatically. Read more....

2. Reva - Making the connected car a reality. Read more...

3. mSwipe-  Card payment via smartphone. Read more...



Thursday, October 22, 2015

Radian6 for Social Media Listening & Engagement - Top 10 Features

I have been using social media for brand promotion and engagement; there was this desperate need to evaluate data flowing in various channels. That’s when I discovered Radian 6 – it’s a very expensive tool but worth exploring.  
Radian6 has created a social media monitoring and engagement platform that allows you to view relevant conversations happening around your brand and products in real time. It’s a great social media listening tool that allows brands to enhance their products & services. I have been playing around with it for quite some time and here’s a breakdown of the top 10 most important features of Radian6.

Before you get started, create “Topic profile” by providing your product/ brand name, keywords and Social media channel list.

1. Conversation Cloud: It’s a widget that displays the top 50 words and call out the more distinct words mentioned across all the social media about your product/brand. So, if a negative word appears in the Conversation Cloud, it may be worth further investigating those mentions to see what’s being said about their brand.


2. River of News: River of news widget enables you to see mentions about your brand, products or competitors, and where the conversation is taking place. Further, the River of News allows brands to organize these conversations by Forum Thread Size, Twitter Followers, Publish Date, Media View Count, and more.
3. Topic Trends: By opening the River of News or Conversation Cloud widgets within Topic Trends, can further drill down into specific points throughout the timeline to see why the conversation had a spike during a specific time period. It pulls in conversations from Twitter, Facebook, Blogs, Flickr, YouTube, Mainstream News, and Buy/Sell websites
4. Reporting: With this feature all the Radian6 widget data can be seamlessly integrated into excel worksheets. You can set up alert emailed reports on daily/weekly bases that need to be sent out to the higher management.
5. Summary Dashboard:  With the summary dashboard users can monitor about their brand, products, competitors and regarding industry very conveniently. It provides Social media metrics, Twitter analysis, brand analysis, competitive intelligence, workflow, engagement, key influencers, and demographics. It’s like a report card which gives the overall well being of brands from development to failures.

6. CS Engagement: It allows brands to interact with their customers as well as monitor conversations. Via engagement console can integrate various social media platforms such as multiple twitter handles, Facebook account and all the pages associated with the brand are integrated as well and chatter streams. Workflow functions with team mates are even possible on the go! If you have a VOC (Voice of the customer) team the desktop version will help teams to work on the go!

7. Competitive Analysis: Radian6 offers users comprehensive coverage of listening, monitoring and discussing on the social web about the Interaction of their customers with brand products as well as competitors. Given the same industry,  it’s easy to track which competitor was trending, and for what reasons. Based on the no of total post & sentimental analysis you can get a feel of how the market interacts with your competitor. You can build your strategy to play around with their weekends.  

8. Tracking Leads Generated: Radian6 is now part of the Salesforce Marketing Cloud, so its integration with Salesforce.com is improving with each release. You can drive revenue by understanding what content drives traffic, finding the conversations that will convert into prospective sales. Discover purchase signals and point-of-need conversations or even intercept discussions with competitors. Plus, you can take advantage of the integration capabilities, linking you to Salesforce CRM, Service Cloud, web analytics, and more.

8. Sentiment Analysis: Radian6 is one of those matured tool which has the capability of automated sentiment reviews on-topic posts as they come in, determines the sentiment of the post at the sentence level, and aggregates a positive, negative, or neutral designation at the post level based on specifies sentiment keywords and phrases. To BigData is aggressively used to identify is our customers are happy about our products & services. Radian6 sits as an overlay to this technology and can give you real-time data of how your customers are feeling at a given time for brands to course correct and not lose revenue and goodness of the customers.


10.  Media Monitoring: Brand is facing the pressure of being present in all the social channels right from Facebook,Twitter, Instagram, Blog, YouTube to Forum. In this case radian6 will help you identify which are the most effective channels and can guide towards how much resource and budget brand need to invest in a given social channel to assure maximum ROI.

Let me know which is your favourite feature and why :) 


Tuesday, May 26, 2015

Why as a Marketer I ask for Data?

How to approach your target audience?
Where would you find your TG?
When can you connect with your TG?
How much budget I allocate for a Digital campaign?
What is the idea cost per user acquisition?
Best bid for CTC/CTR/CPM?

….and many more questions haunt a marketers mind.

In a traditional & conventional marketing scenarios, all these questions where answered with a vague amount of guess, prediction, case studies, intuition, assumption, try & error mechanism.

Well, in todays time with so much investment in big data analytics, marketers are on the right track when they decide to use a targeted and intentional approach to analysing their data. Big Data has become a marketing buzzword. All that marketers need to do is ask the right set of questions to get measurable results.

As a marketer we have access to social media analytics data, sales date, internet searches, cookies, CRM, thus we should ask some interesting questions to Big Data:

Which is the untapped market segment?
Nike saw big data as a portal into an entirely new market. As strong as Nike’s position has been, the “just do it” inspiration of its brand and the quality of its products was likely not enough to strengthen and grow its highly valuable and profitable customer relationships in the future. The data and information streaming from performance tracking and health monitoring wearables was potentially more valuable, providing a closer, more sustainable and constant connection to customers (not to mention loads of high-value data). Big data – a great complement to Nike’s current product portfolio and market positioning was both the ends and means of Nike’s innovation into a new market

When are consumers leaving us?
When T-Mobile set out to decrease its churn rates, it looked to big data to tell the story of customers who jumped ship and went to another company. The company noticed that customers who left shared similar behaviours across billing cycles, web logs, and social media channels.
Having identified several markers as risk factors, the company was able to effectively intervene when some of these markers popped up, decreasing churn rate within a quarter.

How effective is our social media?
Whirlpool, the largest manufacturer of home appliances, wanted to discover what their customers and consumers were saying about their products and services on social media platforms.They used Big Data to monitor and analysis conversations across popular channels such as Facebook, Twitter, and Youtube, review and blogger sites, and mainstream news. Analytics findings were incorporated into Whirlpool’s decision models to accurately predict customer churn, loyalty, and satisfaction. This process enabled the company to listen, respond, and measure on a scale unobtainable by manual methods. The results revealed that Whirlpool improved its understanding of its overall business. There was increased satisfaction, faster responsiveness, and overall, more satisfied experiences with customers. 

Do our customers want us?
Finding the commonality in what your customers like can be eye-opening and can prevent you from making big investments in products or services that no one is interested in. Netflix proved this point when it optioned the wildly successful series "House of Cards."
Execs weren't originally sure whether to move on the series or not. Sure, it was good, but would Netflix audiences like it? Luckily, Netflix had more than enough data at its disposal to help make a pretty educated guess. Do viewers like Kevin Spacey? Yes. Do they watch gripping, cynical political dramas? Yes. Do viewers watch material like this all the way through? Yes! Then, does it follow that they will like this series? Yes! And so it is that "House of Cards" fans have big data to thank for hours of enjoyable TV watching.


How effective is you're marketing?
Nissan have a whole host of localised websites designed to help consumers determine which Nissan is ideal for them. They wanted to go further than just simply measuring conversions, but instead delve into the car types, models and colours that customers had been looking at online.

They did this through a ‘request form’ that a potential customer has to fill out following their completion of a brochure or test drive request. By aggregating these data points from individual customers, Nissan were able to paint a vivid picture as to the vehicles which were in demand throughout a particular region – this means that advertising campaigns and production can be tailored to suit the needs of a region instead of just a country as a whole.

What will WOW a customer & gain a competitive edge?
It’s hard to talk about analytics success stories and not mention Amazon. They were one of the early adopters and are the only company that have a patent that allows them to ship goods before an order has even been placed. Their ‘customers who bought this…’ feature was revolutionary at the time, but compared to the company’s current offerings, it pales into insignificance. Now, the data points are wide-ranging and far more indicative of what a customer is likely to be genuinely interested in.

Today’s recommendations are based on. their wish list, the items they have reviewed and what similar people have purchased – this creates a very rounded profile of a customer and is a great example of predictive analytics being used to its full potential.

So to get the most from your Big Data investment, focus on the questions you's love to answer for your business. But remember, while there may be good and mediocre questions, the worst mistake you can make is being too afraid to ask your data any questions at all. The process may be challenging, but it can create an incredibly targeted and effective strategy.

Data-driven decisions are better than intuition-based ones. Happy Questioning!


Monday, March 30, 2015

A golden journey coming to an end with Huawei

Before I joined Huawei India all I knew was, that I had enormous passion for Android. My understanding of the OEM space today has strengthened working with Huawei for 3 and half years.

It’s been a golden journey....as all my passion, aspirations, desires, ideas all started coming true here. I could actually write a book, if I have to describe the learning’s that I got here....But I shall keep it limited to a post for now & just share some of the key projects I worked on:

MBB Landing Page:

Working as a business developer, partnered with some amazing companies to bring in some cool discounts, gifts, offers for our datacard users. The first web landing page we started monetizing by bringing real value for our customers. Total WIN-WIN

Huawei Club:

The new era of marketing is all about empowering your core fans to talk & advocate your brand. We travelled to many cites, visited colleges, met young minds, engaged with them & as a brand tried to bring in a small difference in the way they learn/adopt technology. Through the club we wanted to make fans feel honoured of being who they are & aspire to be who they wish to be. During this phase...I relived my college days!

RCB:

The power of fans can take you anywhere..That’s what we witnessed during our partnership with RCB. We were all there in all the possible new channels, newspapers. Getting to meet all the RCB players was a dream comes true for me.

EMUI:

Being in this Smartphone space, I leant that hardware is going to get saturated. The game changer will be the experience an OEM will bring on to their consumers hand via the device. EMUI stood for making user experience simple & make touch more meaning full. Engaging with EMUI users across the global made my belief stronger about the power of social media. The power where you can get your ideas spread across with not limitations.

Honor Launch Event
So grateful to end my journey with some very sweet memories, all that was created during our recent Honor launch event in Delhi. I will forever be a fan of Huawei products & people who inspired me during this journey.


I take this opportunity to thank Huawei for making this journey remarkable & for all the beautiful memories which I will cherish for lifetime.


This is the perfect time, I am ready to finally say goodbye to the corporate world & embrace the start-up life. I will see all my loved ones on the other side...where my life takes a 180 degree twist.