Monday, February 16, 2015

12 Social Media listening tools

Social Media is used by brands for various purposes like:
      ·         Brand Building
      ·         CRM
      ·         ORM (Online Reputation Management)
      ·         Lead Generation
      ·         Sales
      ·         Traffic Generation
      ·         Internal Communication
      ·         Fun Raising

The major activity in social media that marketers need to do is listen to what, when, where are consumers talking about their respective brands. Data on web is scattered all around, thus to make our life's more easy we have some free, premium & paid Social Media listening tools.

Tools to Monitor & Measure on Social Media:

1. Google Alerts: 

It’s a free tool; you can get email notifications any time that Google finds new results on a topic you’re interested in. Eg:- get updates about a product you like, find out when people post content about your brand on the web, or keep up with news stories.

Google Analytics is a free service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.

3. Facebook Insights:
Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights helps the page admin to track the number of active users, engagement, brand reach, virality & better understand page performance.

4 Klout: 
Influence is the ability to drive action. When you share something on social media or in real life and people respond, that’s influence. The more influential you are, the higher your Klout Score. It offers several ways to bring influencers & brands together.

Very similar to Klout, it helps brands to identify the key influencers & content that really matter to them.

TweetReach is a simple free tool to measure how far a hashtag reached on Twitter. It provides set of metrics to help you understand an idea's reach on Twitter, top contributors, top RTs etc

Bitly is not only a URL shortening service but also lets you track the statistic of any bitly URL

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, tweets from across the web into a single stream of Information. It’s one interface to know if your brand reputation across the social channels is negative or positive.

It’s a paid social media management system, with functionality for teams to focus on engagement, publishing & analytics. Sprout makes it easy for the entire team to respond to customers on social and to know we’ve gotten back to each and every one. Provides great managing reports.

10. Alterian SM2:
Alterian SM2 is a business intelligence solution designed to provide visibility into social media and let brands tap into their customers' thoughts and opinions.

11. Radian6:
Very popular & desired social media tool. Powerful tool which will change the way you use digital marketing. Radian6 is a platform that enables organizations to monitor and engage in conversations across the social web. When you configure a search, the Radian6 platform retrieves results from more than 150 million sites and sources.

12. Sysomos: 
Sysomos helps you monitor, analyze, gather insights and ultimately, make the decisions that allow you to create better products and services for your customers

All the above tools lets you hear customers feedback, issues, suggestions...All that I can say with my experience is - You build customer loyalty and connection not by answering fast, but by engaging with respect and transparency.

So let’s not social media be all about no of Facebook likes, Twitter followers, Youtube views, Unique page views...let it be a platform where customers feel heard & connected to brands. 

Sunday, January 11, 2015

10 Learning’s from 2014 – A Chance to do it right in 2015

1. Save & Travel More:
Last year visited - Jaipur, Jodhpur, Delhi, Agra, Bangkok, Vellore, Mangalore, Gokarna…
Each travel brought in a new perception & exposure to different set of culture & people.

My logic says "Travelling actually saves you money". Thus this year I will work hard and save enough money so that I can travel more.

2. Kick-start a project with a clear Vision:
A project which was very close to my heart turned out to be unsuccessful not because we lacked efforts or skills but due to the gap in project vision.

Working towards clarifying the short term & long term vision for a project before it begins.

3. Keep abreast with latest Technology:
When I heard that your Refrigerator can send you email with list of grocery things to buy, I was amazed to know that Internet of Things has not just arrived – people have been working on it since 2010.

Big Data my latest crush, I lose my sleep imagining tones of things how Big Data can change the world in coming years. I hope to get my hands dirty on it soon. 

4. Health is Wealth:
Fast food, late hours of work, lack of sleep and no exercise is causing health issue to all.

If we don’t have a good health you can’t go a long way in life – so I have committed 45 mins each day for workout. Aiming to get that damn abs. 

5. Spend more time with loved once:
We always take our loved ones for granted. When you learn how unpredictable life is, its too late.

Keep the faith, things can change drastically in a year and bring more happiness than ever

6. Faith can do Miracles:
Few incidents that happened to me last year looks like a miracle, but without putting any logic I realized that you got to have faith to make things happen for you the way you want it.

All that I have is bring it on!

7. Don't think ...Just do it:
We all think & try to put logic around before doing anything. We think, we thing, we thing & eventually give up! At the end we regret or land up being normal.

Normal is not cool, just do! If it works - good for you, if it doesn't you will fall & learn more...that's what is life all about. Start living!

9. Slow down enjoy life more:
I was once asked “What you want from life?” & I realized – all that I want is to be happy.

Will not let time pass, instead I will be busy building memories.  

10. Work on Ideas:
I got so addicted to “Shark Tank” that I finished watching all the series in a month. That not only changed my perception towards the way I look at product but also what it takes to bring ideas into reality.

When I see how we live our lives & the kind of product we work with – I know there is a much better way of how things can be done. Let not the fear of failure stop us any more.

I wish you write and draw something that is important and interesting for you...
And if anything goes wrong I hope you get courage to wipe and start again.
Wish you and yours a happy new year!

Wednesday, November 12, 2014

Internet of Things - Innovations & Business Models

How many times have you’ll fought with your loved ones for – Leaving the water tap open, forgotten to switch off the lights, not buying the groceries on time,  leaving the plants un-watered etc. Well, to solve such many more problems & to make our lives easier here comes “Internet of Things”.

I happened to attend ThoughtWorks Converge Conference last Saturday, in this post I will share some of my learning on “Internet of Things”(IoT).

-          IoT term was first used in the year 1999

-          7 things a device must have to be IoT (Connectivity, Sensors, Processor, Security, Quality, Cost efficiency, Energy Efficiency)

Some of the disruptive Innovations in the space of Internet of Things:

Builders constructing Smart houses:

A house where your room temperature is auto set depending on the current climate temperature, will timely water your plants, lightings change as per your moods. All this is done without human interference with the help of IoT.

Connected Refrigerator:

Imagine your fridge scanning through your grocery items inside & preparing the grocery order list & sending a purchase order to Big Basket & when you come home all the materials are waiting at your doorsteps. Fridge sending out emails suggesting you based on the items present the Dinner menu to be cooked.

Google Car:

 Well google car needn’t be explained. That’s what I need as I am hopeless in driving. So practically eliminating driver’s cost you have a car which will follow google’s map & take you to your destination without any effort.

Healthcare enabled Smart watches:

 Today your Smartphone’s will warn you before your chances of heart attack, when your glucose level is going high & how much your BP is in control. Makes you feel your doctor is in your hand.

IoT Business Models:

Internet Business Models are revolving around Likes, Shares, Eyeballs, Views etc. With IoT there is an evolution of new business model:

-  Build a solution which will solve problems of people & they would be ready to pay for that solution

-    Solve the customer real time problem “now”

-    You may not have consumers directly paying for the solution, but have to identify a third party who would be ready to pay for it

-   Design BM around partnership & alliance for a bigger WIN

Some successful IoT Business Models:

A community where-in people discuss about their health issues & all this discussed business intelligence is shared across clinics & hospitals so that can generate leads.

"The world's most intelligent doorbell." Chui's facial recognition technology replaces keys, passwords or codes, allowing you to disarm a security system with facial recognition

Top10 Internet of Things Startup 

Way to approach a problem via IoT:

1.       Identify the problem

2.       Come out with 10 diff IoT solutions

3.       Design feasibility study for each of the solutions & finalize one which is more doable

4.        Develop Business Model

5.       If you know your idea is profitable & scalable go ahead with it

Few Tips for business in IoT:

-          Never startup because you have a great idea, startup because you have a problem to solve

-          Find the most easiest technical solution

-          Don’t design solution just for one market – plan it as a global solution

Today Refrigerators can send Malicious Emails, so my question to you is - Are You Yet there ?

Wednesday, September 3, 2014

Writing an impossible story for your life

"View from Kudremukh
Click by my baby sister - Bhavana 
Well, its a simple process:

Know ur weakness & strengths
Know what you really want
Plan ur moves
Start acting
Have benchmarks in each interval
Have a backup plan
Evaluate yourself every day
Keep Learning, Smiling & be Passionate
Prayer hard, believe that it’s gonna happen
Get ready to witness Life’s Miracle!

Tuesday, August 12, 2014

Brands Product Strategy

We all know how dynamic the Mobile market is getting & we have many new players entering the game. The new game changers in this space are Mi & Motorola.

So what makes a product succeed in a new market?
How brands can make a comeback?
How Engaging with Customers is becoming a must for Brands?
I will try answering to these questions in this post.

It’s well said - “Have no fear of perfection – you’ll never reach it”.

In today’s diverse market you can’t have a product for all. So be very clear with your Target Group & Market them the products with a strong message. Remember – Customers are Smart, so win their heart first the mind will be automatic taken care.

A product has 5 characteristics that engage a Buyer

There is only one price – Honest Price & that is the price a buyer things is right

Basic level of service is expected. The question is how farther would you go?

How easy should it be to access and navigate both offline & online?

Consistently good or one off best ? Good enough is good enough for most

Intimacy matters. Buyers demand respect and being cared for

Three customer relationships levels – that define the depth of a buyer engagement:

(LEVEL 1):
Be considered little effort to maintain loyalty

(LEVEL 2):
Be favored – Deeper Engagement – Favored over Competition

(LEVEL 3):
Be desired. An Ideal state – Favoured + Desired

Together they define an Engagement Plan & hence the Product Strategy”

Look at the below 2 charting a Product Strategy

So go back & have a look at your product strategy – Don’t try to perfect it as a product with all its imperfections can just be as perfect.

Tuesday, July 29, 2014

Phuket – Land of Beaches & Islands

Every time as I relive the time spend at Phuket one of the most beautiful city in Thailand, it just lightens my heart with energy & joy. I believe we write our own stories and each time we think we know the end, we don't….I had only my dreams with me, I wasn't sure what the destination is going to be like, still I kept moving as I believe that the journey is the reward!!!

We took a government bus to travel from Bangkok to Phuket which is 12 hours of overnight journey.

Rain welcomed us as we reached Phuket early morning… could it get more beautiful? We shared a taxi with a lovely old French travel freak married couple.  As they shared their travel experience around Africa, India, Europe etc…. that’s when I realized how I would like to grow older with someone -experiencing life on the streets of Europe country side, adventuring in Africa , biking around the coast of Thailand & much more.

A sense of freedom when we hired a bike & reached Patong Beach which was just 10 min away from our Hotel. It started raining as we got into the beach, all you could hear is the sound of the distant waves hitting against the shore. I miss its beauty and serenity.

The bike made me feel like having wings & we drove to Kathu & Karon beach which were close by to Patong Beach. Picture perfect beach scene!!! I haven't been to any beach like these Beaches. The sand was so fine that my feet instantly buried in with each and every step I took towards to shore. The skies were so Smurf it blue and the white sand reflected the sun brightening up the beach.

But somehow I was in love with the Patong Roads rather than the beaches…

Patong’s Bangla Road has a vibrant night life which pulsates away till the wee hours of the morning. The 5 block long strip is packed to the max with bars, clubs, restaurants, and stores where Thai women sit with foreigners drinking beer and playing games. This place pulled a huge crowd just based on the amount of people sitting inside and to those standing outside for a free show.

The competition is so high within these pubs that they really work hard on the ambiance, appearance of the bar girls & the innovation they bring into the free shows. It was FiFa time & we could see street bars around a Poll with a big LCD TV screening the Live match – girls entertaining the guest with strip show & serving drinks. Great businesses model here – very less investment but high level of creativity.

Thailand is well known for its massage and spa services. Even India’s popular Spa “O2 Spa” couldn’t come any closer to the face/foot massage that the Patong street Massage shops offer at the best price.

We landed up at a very popular Super Market and we started shopping. At the end when we looked at our shopping basket, we realized we have picked up drinks, fruits, eatables lasting for a week. Our basket looked like we are getting all set to live in Patong J that’s the miracle this small city had done.

Last day in Patong was our tour to James Bond Island. After making our reservation and paying for a spot on the tour, we were picked up early in the morning from your hotel on the date of your tour and then taken to the departure point for your voyage out into Phang Na Bay. Got on the big boat, as we sailed through enjoyed the many strange, yet beautiful, limestone cliffs jutting up out of the water. There are around 45 such small islands. I had always seen these types of natural ocean formations in the movies and it was incredible to actually get to see them in person.

Sea kayak of the limestone cliffs around 2 beautiful Islands as it kept drizzling through. Thai guys were awesome hosts. They would answer any questions you had in their ‘Thai English’ or playfully joke around with the passengers. Their upbeat personalities really added positively to the trip as well.

If the name isn't enough of a giveaway James Bond Island was one of the key movie locations for the 007 movie, The Man with the Golden Gun. And of course, what happens when a place appears in a blockbuster movie? It becomes a tourist destination!
It’s a place to experience & my words will never be enough to describe it.

We reached the last island, the water was so incredibly clear and green in colour. The surface of the water was so still, so serene just slowly moving between, under, and around the cliffs…. and here one by one from our boat, went for a deep driving into the ocean for a quick swim.

The water drops falling from our hair, the wind smoothing our body & eyes filled with the reflection of beauty … our journey of Phuket ended with a desire to be back again to witness theses kind of miracles nature creates every min.

This one was the much needed break. So friends my only sharing would be – we get so busy in our daily life that we are missing out on so much....Life is short....go ahead and plan one long break – club long weekends, fake a medical leave, do whatever it takes – and slow travel. Go to a place you love, or one you know nothing about. Choose a homestay over a drab hotel room. Plan nothing else. Talk to the locals, be adventurous with your food, spend do-nothing days, and let the road show you a different way of life….like the new life I am encountered with!